How to Curate Your Digital Identity as an Academic

If you don’t manage your online presence, you are allowing search engines to create it for you
So how might academics—particularly those without tenure, published books, or established freelance gigs—avoid having their digital identities taken over by the negative or the uncharacteristic? After all, no one wants to be associated almost exclusively with blogs of disgruntled students, Tumblr and Twitter hashtags like #IHateMyProfessor...